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No matter what type of search query your page is targeting, know that when it comes to choosing a keyword, Google and

In the specific case of Google, it wants no additional searches, and it doesn’t want the user to hit “Back” and click on another search result.

When you’re picking a keyword to target, you can get a good idea of what the search intent is from the top 10 results on a SERP.

To do this, simply search the term and make a note of whether the page is either an article or a product page. For now, pay attention to only the organic listings and not the ads, which are marked “Ads” to the left, or any SERP features like People Also Ask, images, videos, or local listings.

You’ll have a score such as “9/10 product pages,” and from there you get an understanding of the user’s search intent, which will be to make a transaction. If you’re doing content marketing for your store, you’ll want to look for the majority of the 10 listings to be articles as articles best cater to informational searches.

To further narrow down the search intent, you can get ideas from Google or other search engines. For example, if I’m looking at building a page to target “habanero hot sauce,” I’ll have a look at the “Related searches” box at the bottom of the SERP. In short, this list gives me an idea of what users are expecting to find from their search queries.

As “habanero hot sauce” is a short tail keyword, if users get to result 10 and still don’t see a listing to click, these pre-populated terms might help get them to the query they’re really looking for but didn’t know how to phrase.

I can make a note of these phrases because some of them are good long tail keywords that I can use while creating my product page with the goal of getting it to rank. I can use them as subheadings, in the product description, or in meta description and title. We’ll dig into how to do this below.

Build your keyword into the URL or slug

The URL is anything that you type into the address bar that ends with , .ca, etc.. The “slug” is what comes after the first forward slash. Slugs and URL paths are used interchangeably but mean the same thing.

Once you’ve chosen a domain name, your URL is set and you can’t change it. However, slugs can be changed or customized. Note: If you are changing slugs, be sure to add redirects to your new pages. We covered how to do that above.

The reason to build your keyword into the slug of each page is primarily to make it clear to both the user and the search engines what the page is about. Also, you want to be careful of keyword stuffing in your URL and slugs.

Build your keyword into your image naming system

Building your keyword into your image naming system means both saving files with the same name as the keyword target (e.g. habanero-hot-sauce.jpg) and using the keyword as its alt text when you upload the file to your store.


jpg for an action photo of a model applying sauce to food.

As we said above regarding optimizing images, you want to write your alt attributes carefully.

Alt text is used when a browser can’t properly render the image, and also for web accessibility. It’s best to describe in plain language what’s in the image to help people with imparied vision have an idea what the image displays.

If writing an accessible alt text attribute and you naturally use the target keyword, that’s great, but it’s recommended to prioritize this approach over keyword stuffing alt text.

Creating an SEO-friendly page is about making the information digestible for the reader, not necessarily the search engines. It’s the formatting that can get readers where they need to go, through use of headings, bullet lists, or numbered lists.

It’s about reducing friction for the reader experience by helping them get there and easily find what they want.

You may hear that length is a deciding factor on whether a page ranks or not. My take has always been, if you have a monster-sized article or page, that’s because the topic deserves it and is in need of a 101 or beginners’ guide.

It’s rarely a good idea to add more words to an article to hit a metric that promises a ranking page.

Off-page SEO

Off-page SEO can include reputation management like customer service and being present on social media, but essentially it boils down to building backlinks, which are links that point to your site.

The more high quality, relevant backlinks you have, the better your pages will rank. You know the importance of having high ranking pages in search engines based on where clicks go from the earlier diagram above.

There are two methods in which you can build links to your website: active efforts and passive efforts.
Active link building

Active link building is when you put together a plan and strategy for the pages you want to build links from—with an understanding of why you want to build them—and then executing that plan.

Generally, active link building is time intensive, as it’s a competitive strategy to get into. Journalists, influencers, and other writers get pitches all the time, so your pitch has to be compelling.

There are a couple of principles you can take forward when requesting anything from another site:

    Put what’s in it for them up front in your pitch. Yes, the nature of your request is to get something (a link), but what’s in it for them? Is what they’re linking to out of date or a page that no longer exists, or are they missing something vital in their list? Give them a reason to consider your request.
    
    Don’t request links from people who are your competitors. This may seem obvious, but a lot of link requests come from people who want coverage in the same product and topic area because there’s an existing resource. For example, if you’re selling athletic gym shorts and you find a buyer’s guide on what to look for when buying gym shorts and it’s by a brand that also sells shorts aimed at your niche, it’s better not to waste time reaching out to them.

Now that you’ve got the principles down, let’s look at some active link building tactics:

Broken link building is where you find pages that link to sites that have a page removed, recreate content similar to that of the dead content, then tell anyone linking to the removed resource to instead link to your content. This works because it’s bad for a website's SEO to be linking to pages that don’t exist.

To perform this technique successfully you’ll need an SEO tool that allows you to crawl pages and find broken links and an outreach tool that lets you hunt down email addresses.

You’ll also need to find out what was once on that now broken page. Fortunately, you can do this with the Wayback Machine, a free archive of web pages from different moments in time.

Here’s the process you can expect to follow if you use this tactic:

    Choose a website that exists within your niche and publishes content you would happily have a link from (e.g., If I owned a business that sold skin treatments and essential oils, I would look for a website within the aromatherapy space, which could be a competitor business or a blogger).
    Use your SEO tool to find any 404 links, the pages with the most referring domains or links, or a page that you know you have a product or collection on. Use the Wayback Machine to get an idea of what was on that page and see if you can create similar content to what was covered on it. Note: You should never copy the text from a dead page, as this is copyright infringement.
    Use your outreach email tool to find the content manager and reach out to let them know about the broken link, how this is bad for their SEO and reader experience, and that you have a page covering this topic. Hopefully, the end result will be they replace a broken link with a link to your business.

Unlinked mentions are when your business is written about on another site without a link back to you.

For instance, your business might be given as an example in an article that sells comfy loungewear apparel but doesn’t link to your homepage.

With tools like Google Alerts or some SEO tools that have this feature, like ahrefs, you can get a notification to your inbox if your site is mentioned.

Once you feel that getting a link from this site is worth reaching out to the writer or content manager, then go ahead and ask for a link to be credited to your mentioned business.

Passive link building




    Create an amazing product or service. The easiest way to get people talking about your business online is to have a great product or service that’s worth talking about. This is when people share your business with friends and family because you’re doing something special that makes you stand out. This takes a while to catch wind, but it’s the best way to build a business and a solid SEO tip.
    
    Provide amazing customer service. Great customer service is spoken about. Equally terrible customer service is also spoken about. But it’s average customer service that goes under the radar. While bad customer service can get you written about, which, technically, is good for SEO (remember that time United Airlines dragged a passenger off one of their planes?), it’s obviously not good to be known for giving poor customer service. So focus on providing amazing service.
    
    You don’t have to go above and beyond—it’s a matter of doing the little things really well and finding moments to deliver delight. Remember this saying: “People remember what you did long after they forget what you said.”
    Responsive on social media.
    
    Being responsive on social media isn’t about jumping on any and all conversations, or joining in on the banter between brands on Twitter. It’s about getting back to your customers when they reach out for help. Once you get the basics down, then you can consider liking or commenting on Instagram posts or Stories where your passionate fans tag your products.
    
    Build connections with social media and online influencers. This is thought of as networking, but a better way to think about it is as trying to make friends online. If you know what an influencer or passionate writer of the field is interested in, send them that article or product they would love, or leave a thoughtful comment on their post. It comes down to building trust with these people. Once you have trust, then you have attention. Once you have attention, you have enrollment and permission to share ideas or your perspective.
    
    Converse on forums and discussion boards and comment on blogs. Being present in communities like Reddit, Quora, or niche industry forums where your ideal audience hangs out online can help you build a good reputation and eventually customers. Use these spaces to encourage conversations with the right people, respond thoughtfully, and drive excitement and enthusiasm.
    
    But be careful of promoting your business too often. Aim to only do that if the person is looking for recommendations or your product solves the problem they describe in the comment.

Build an SEO plan to scale your store’s growth

When customers research products in your category, you want your store to be one of the top search results. But the only way for them to see your page in the results is to put time and effort into learning the rules that govern search engines and apply those rules to the structure and content of your site.

Working on SEO for your store can feel overwhelming in the beginning, but once you get the hang of it and iron out any issues, it can be as simple as tweaking pages to help them rank better and finding new keywords to create pages for. You’ll begin to see results slowly, but you will see movement increase over time, and SEO will be a great flywheel to bring in new customers for your business.

What is SEO in digital marketing?

SEO in digital or online marketing is where you aim to increase organic traffic to your website through tweaking pages to improve search engine rankings, creating new content to target keywords, and improving your site to be better understood by search engine crawlers.

How do I start SEO?

    Find a keyword which has good search volume
    Understand the search intent of your keyword
    Write your page using your keyword research data
    Optimize your page meta title and description
    Publish your page
    Build links to your page or website

What is the difference between SEO and SEM?

The difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEO focuses on increasing organic traffic, while SEM includes both increasing organic traffic and running paid ads to increase traffic.

SEO Agency is the SEO company trusted by hundreds of Singapore businesses like yours.

Search engine optimization by the professionals in Singapore. Our SEO services will boost the visibility of your business and gain you more customers than ever before.

No matter what the size of your business is or what industry you’re involved in, our SEO packages are tailored to deliver the best results for you.

hoose Leading Seo Agency in Singapore
As Singapore’s leading SEO company, we are able to offer custom tailored campaigns to suit each clients’ specific needs.

When it comes to SEO, no one can match the skills of our SEO professionals. They will develop an SEO campaign that will bring more traffic to your site, maximise your conversion rates and put more cash in your pockets!
The only way to see what is going on is to scrutinise your site and your competitors to see what works and what doesn’t.

Your site must have content that offers real value for your customers and search engines. Our SEO team offers the best content in the industry.

Whilst SEO forms the basis of most digital marketing campaigns, we also offer our clients a wide range of complementary digital services, including pay-per-click advertising, social media marketing, conversion rate optimisation, and web design and development.

Unlike many smaller, less established SEO firms, SEO Agency’s digital strategists have the capabilities and expertise to organise multi-faceted campaigns designed to achieve your desired outcome, whether it includes SEO, or a combination of online marketing strategies and services.

Our Results Are Guaranteed

SEO Agency is one of the most trusted names in Singapore and throughout Southeast Asia. Backed by a reputation of success and guaranteed services that drive results, we will deliver the results you want.

With a team of expert technical specialists behind the wheel, we offer our 90-day ironclad guarantee, utilising state-of-the-art web marketing strategies and SEO Services, delivering tangible results your business expects.

SEO Agency provides access to our exclusive analysis and 24/7 reporting system. Our reports are custom designed to show you, in the simplest way possible, what results you are getting.

We avoid verbose qualitative reports, instead using clear graphs and tables to clearly outline everything from your website’s traffic levels to search engine rankings for each keyword that is being targeted.

We offer competitor comparison so you can track how your rankings compare with your competitors. With SEO services unrivalled by any of our competitors in Singapore, rest assured you are making the right choice when you choose SEO Agency.

Keyword Analysis

Keyword Analysis is SEO’s core task which involves determining most popular words and phrases among people using search engines for you to understand better which keyword has the highest demand.

The initial step of our process involves the analysis and comparison of keywords of your interest and that of competitors.

Our SEO experts will accumulate the gathered data and utilise the most appropriate SEO tools to help you generate more keyword options. The result of this step is a list of keyword segments for you to choose from efficiently and conveniently.

Make your business stand up from the competition by determining the best strategic keywords for your website’s content. By crafting content that satisfies both your clients and search engines, you may acquire knowledge regarding how prospective clients search for information, services, and products similar to yours.

Although you may already have an idea in mind, you still need to consider if your audience is searching your content. After coming up with your keywords, we can help you look for keywords that most people search for related to your product.

Using helpful keyword research engine tools, you may discover the average monthly search volume of similar keywords to your preference. As you enter these in a keyword research tool, the tool uncovers a search volume of various common keywords, queries, and topics for your content that is relevant to your keywords of interest.

Note that during the process of discovering relevant keywords, the search volumes of your keywords is noticeably varying. Having said so, you may want to consider targeting terms with lower search volumes as they can give you more advantages as being far less competitive. Further learning about search volumes can help you prioritise keywords and choose those with the biggest strategic advantages.

A keyword analysis is a huge part of search engine optimisation, as it can help you be updated to the dynamic search landscape and produce targeted content that draws the right traffic to your site.

Today, there are hundreds, if not thousands, of SEO agencies out there.

And each one of them is good for something.




Our SEO services


SEO Vietnam

Big and small businesses all need to have their own online presence to communicate with their clients and especially to gain more customers. In order to achieve this, creating an internet site is only the first step. Even before you have set-up your site, you have to answer the following question: This is where online marketing makes the difference between the success or failure of your online venture. To be visible on the internet and to get qualified traffic from people who are actually looking for your products and/or services, you need to develop an online marketing strategy.

Web development company Web site designing may appear simple but it is equally, Believe in our web design service team to create a unique, user-friendly and powerful web design that represents your company image in the best possible light. VIET SEO



On the other hand, with the right strategy and disciplined execution, SEO allows you to generate more leads and sales over time without incurring additional costs.

A strong ranking at the top positions on Google search results will give you the most bang-for-buck for your digital marketing budget.

Therefore, SEO is the holy grail and ultimate digital marketing strategy for creating an automated and everlasting funnel for continuous traffic to your website.

Best SEO Singapore Agency with Proven Results

When it comes to search engine optimization, results don't lie.

We believe that the best way to prove our SEO prowess is to demonstrate the ranking results of our own website on Google search.

We walk the talk and are ourselves ranked on the first page of Google search results for a good chunk of seo related keywords including:

    seo singapore
    seo service
    seo services
    seo marketing singapore
    best seo singapore
    seo agency
    seo company
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    seo consultant singapore

But wait, that's not all...

As an established e-commerce consultant in Singapore and across Asia, we are also ranked at the top of Google for e-commerce related keywords like:

    ecommerce agency
    ecommerce consultancy
    ecommerce seo company
    ecommerce consulting
    ecommerce marketing agency
    ecommerce solutions provider

What this means is…

We know exactly what works and what doesn't when it comes to SEO.

Hence, we are ruthlessly efficient about our SEO approach so that every action we take will produce the maximum results and move you up the search rankings faster.

This ensures that you get ahead of your competition and dominate your market in the shortest time possible.


What Makes Us Different from other SEO companies?

Unlike other SEO agencies, we know what works and what doesn't when it comes to search engine optimization, because every recommendation or action that we provide our clients, we tried and did it to ourselves first.

We are also very particular about the long term stability and sustainability of your website's ranking performance.

So we focus on tactics that give your website a cumulatively strong foundation over time that is less susceptible to the constant Google algorithm updates.

Good SEO practice is also about providing your target audience a good user experience. As such, we also look into and advise accordingly areas of improvements needed on your website and make it more appealing to site visitors, thereby increasing your conversion rate.

Why improve your SEO?    

Nothing is more important than a good search engine ranking. Improve the visibility of your website and your online presence.

Natural referencing is a discipline that is constantly being updated.

A well done SEO improves the natural traffic of a page from a search engine like Google. Improving your SEO with the help of an expert’s knowledge means gaining visibility in search results.

    Increase brand visibility ;
    Improvement of the website popularity ;
    Getting more traffic ;
    Increase in the rate of customers and sales ;
    High long-term profitability ;

As most business owners, you probably heard of the benefits SEO can provide for most businesses.

You probably understand how important it is to grow your business online.

With all that in mind, you might still wonder if you could truly benefit from SEO if you aren’t actively seeking SEO traffic currently. So, what is an SEO company?

SEO is quite complex. Browsing for an SEO agency can also be quite confusing since you won’t be able to tell a good agency from a bad one. With all the hype, it’s obvious most business owners have encountered many SEO agencies in the past.

Even if the agency talks about their service, what they do and what you can get from it, you might still find it hard to fully grasp what those companies do, especially with all the complex vocabulary.

Let me summarize what SEO companies do in a nutshell with this little diagram:

What do SEO Companies Offer?

SEO companies offer services that helps you optimize your search engine results which in turns helps you improve your visibility online.

Search engine optimization is about changing your website, its design, creating & optimizing your content and generating links back to make sure you appear in the search engine results.

The more optimized your website and content is, the more search engines like Google are likely to rank your website on the first pages of the search engine results (keywords or phrases relevant to your business) you are trying to appear for.

One of the biggest benefit to work with an SEO agency rather than having someone internally is that they have experience generating results for companies like yours.

SEO experts (not all of them) know what works and what doesn’t to make your brand appear in search engines such as Google, Bing or Yahoo.

Most SEO agency have a team of SEO experts that have a wide range of combined experiences. This combined experiences can be extremely valuable because they know exactly what to do to generate results efficiently.

SEO agencies generally provide a wide range of services, here are a few:

    Website auditing
    Tailored SEO strategy
    Website speed optimization
    Content marketing creation

In summary, they can help you create the right SEO strategy and then take care of implementing it for you. The best SEO agencies will work with you constantly to generate results. They will treat your business as their own, meaning they will be extremely dedicated to your business.

The goal of an SEO agency is to generate the best results based on your goals. Your goals could be generating a strong return on investment or gaining as much visibility as possible. The SEO team will be there to see your goal through.

How can they achieve such results? It’s a combined work of all their experience to make the right decisions and a relentless attitude to always find ways to improve & understand what worked and that didn’t.

At least, this is our attitude at K6 SEO Agency because we want you to get as much as possible from our work with you!

What are the true benefits of working with an SEO company?

Working with an SEO company has tons of benefits for your business because search engines are some of the most visited websites online which means you can gain a lot of visibility.

Here are the three most known ways an SEO company can help:

#1 – Improving Your Search Engine Results

A solid SEO company will be your best ally when it comes to increasing your website’s ranking on search engines such as Google. With current knowledge, strategies and tools, an SEO company will be able to optimize your website to increase its authority on search engines.

The first step for an SEO agency is to do keyword research. This phase of the SEO process is really important because targeting the right keywords can attract the right audience to your website.

After this phase, they will also optimize your site architecture to let search engines crawl your website results. This means that the search engines will be able to see the pages on your website.

Your SEO company will be able to find which modifications are needed your site design & content to help your search engine rankings and help you implement those chances efficiently.

In summary, the higher you rank for your desired keyword, the more you will attract the right prospects who will have a high chance of becoming your customers.
#2 – Attracting The Right Target Audience

The goal of an SEO company is not to bring you any visibility, they want to target high intent keywords. High intent keywords are keywords your target audience might search that would signal that they are truly interested in what your company has to offer.